Monthly Archives: April 2014

Benefits of Mobile App to small businesses

 Mobile advertising is the practice of displaying ads in content designed specifically for mobile devices.

  • Unlike in previous years, there is currently a high device penetration rate for mobile advertising. Introduction of tablets such as the Apple iPad and Samsung Galaxy Tab have contributed to the spread, and the number of capable devices is only going to increase as the market (and the technology) devices.
  • The nature of a mobile handset opens up the possibility of anywhere, anytime searching. Consumers who are out and about can now find what they are looking for regardless of their location.
  • Targeting can also be applied to specific users, for example students, property investors, etc can be targeted. Targeting different users is for the sole purpose of tempting users to visit your website.

Advertising through JonnyWaka mobile platform is an attractive option that is sure to pay off by leaps and bounds

Mobile app for business

 

Small business Mobile App is a market tool

  • The market for mobile advertising is expected to grow to 1.5 billion by 2013, according to a recent survey – mobithinking.com. Businesses are now leveraging the Mobile App platform to enhance opportunities and driving performance, especially that it has a wider market
  • It is a cost- effective means of marketing your  products and services. It is less expensive than all the other traditional means of propagating your brand. It will save you the money put for printing ads and proves to be a more effective medium of increasing sales.
  • It addresses the targeted audience at their point of need. Smartphone users always keep their devices within their hands reach, and keep checking it regularly. A mobile ad creates excitement among the customers and also encourages them to talk about it in their friends’ circle. It encourages free publicity and can actually increase the product sale.
  • We can build a customer database. When customers opt to receive an ad then that information can be used for customer retention and loyalty marketing. This ensures that the customers stick to a particular brand and gain its discounts and deals.
  • We will make your mobile app  more personal and intimate. Customers are likely to pay more heed to an advertisement that is promoted on the mobile platform than any other mode.
  •  Breaks the barriers of time and location. As mobile devices always accompany customers everywhere, they can receive it anytime, anywhere. Also, it remains stored within the cellphone for future reference.

Mobile advertising is a vast field and there are many modes of advertising prevalent within this broad spectrum. It includes text messaging, paid search advertising, mobile display ads, app advertising, proximity advertising, and many more.

Due to all these benefits, businesses are planning to make mobile advertising an inclusive tool within their marketing strategy. Organizations have reported to gain increased benefits from mobile advertisements and continue to invest in it for higher returns.

We excel in providing Mobile Application Development services using the latest standards to provide your business a competitive advantage.

 

Conclusion

Businesses worldwide are considering mobile advertising as a part of their marketing program to enhance business outcomes. It is the current trend in the marketing world and seems to stay for quite some time now.